Defining a new positioning
for a traditional craft brand.
From identity structure
to naming logic —
VODB led the strategic foundation
of IFON-CRAFT.
CHANGHUA TAIWAN DESIGn EXPO’25
REDEFINING RITUAL FURNITURE.
REDEFINING RITUAL FURNITURE.
YI FENG WOOD CO., LTD. was born from 30 years of traditional altar-making in Lukang.
Under TDRI’s COC Urban Industry Innovation Plan,
VODB led the brand repositioning —defining a new category: Contemporary Ritual Furniture.
We structured the brand architecture,
developed the naming
“義豐靜器製作所 / IFON-CRAFT,”
and guided the identity direction.
The product design of “心居,” led by Onework Design Co, reinterprets ritual furniture through proportion, light, and spatial harmony.
This project was not about redesigning an altar.
It was about redefining faith in everyday life.
❋
CHANGHUA TAIWAN DESIGn EXPO’25
REDEFINING RITUAL.
DESIGNING A NEW CATEGORY.
Advisory Program｜TDRI COC Urban Industry Innovation Plan
Client｜YI FENG WOOD CO., LTD.
Brand Consultant｜VODB
Design Team｜Onework Design Co., Ltd.
Design Director: Zheng Xing Wang
Brand Identity Design｜IFON Craft
Photography｜IFON Craft / TDRI
Exhibited At｜2025 Taiwan Design Expo